Reference · September 2026

2026 pricing benchmarks for small service businesses

One page, every benchmark band we publish, with its source. Built for two audiences: owners who want to sanity-check a quote in one scroll, and writers/editors who need a citable number. Where a band comes from our own guide synthesis we say so; where it comes from named industry sources, they're listed. Ranges are US markets unless noted.

Cleaning & home services

Service2026 benchmarkSource
House cleaning, standard$120–280 per visitHomeGuide; Housecall Pro; Thumbtack (one-time $174–256)
House cleaning, deep$200–450 per visitEufy; Angi; HomeGuide
House cleaning, move-out$200–600 per visitHireAHelper; HomeGuide; Angi
House cleaning, hourly (per cleaner)$25–80HomeGuide; CottageCare
Pressure washing, driveway/concrete$0.12–0.25 / sq ftMTB guide synthesis
Pressure washing, house siding$0.30–0.50 / sq ftMTB guide synthesis
Pressure washing, wood deck/fence$0.50–0.85 / sq ftMTB guide synthesis
Window cleaning, outside only$4–8 per paneMTB guide synthesis
Window cleaning, in + out$8–12 per pane (min $150–200)MTB guide synthesis
Gutter cleaning, 1-story$0.95–1.75 / linear ftAngi; CrewNest calculator
Gutter cleaning, 2-story$1.00–2.50 / linear ftAngi; CrewNest calculator
Gutter cleaning, 3-story$2.25–3.50 / linear ftCrewNest; CleanPro Gutter Cleaning
Gutter cleaning, typical job$100–320 totalHomeGuide; Modernize
Junk removal, ⅛ truck (~1.5 yd³)$100–180MTB guide synthesis
Junk removal, ¼ truck (~3 yd³)$150–250MTB guide synthesis
Junk removal, ½ truck (~6 yd³)$250–420MTB guide synthesis
Junk removal, full truck (~12 yd³)$500–800MTB guide synthesis
Post-construction clean, residential$0.15–0.30 / sq ftMTB guide synthesis
Post-construction, estate/high finish$0.25–0.50 / sq ftMTB guide synthesis
Post-construction, hotels (final phase)$65–120 / roomMTB guide synthesis

Bands are a synthesis across the listed sources; an individual publisher's own stated range can sit above or below the band. We list every source so you can check the raw numbers.

Restaurants & bars

Metric2026 benchmarkSource
Food cost %, full-service28–35%MTB guide synthesis
Food cost %, quick-service25–30%MTB guide synthesis
Labor % of revenue, full-service25–35%MTB guide synthesis
Pour cost, total beverage program18–24% (avg ~20%)Backbar; DoorDash; PuriMax
Pour cost, spirits15–22%MAJC; Bevspot; Buyers Edge
Pour cost, draft beer20–28%MAJC; Restaurants Canada
Pour cost, wine by the glass28–40%MAJC; Buyers Edge
Tip-out to support roles20–30% of tipsMTB guide synthesis

Lawn care

Service2026 benchmarkSource
Aeration only$15–30 / 1,000 sq ftLawnStarter; Angi; LawnSite forum rates
Aeration + overseeding$30–80 / 1,000 sq ftHomeGuide; CountBricks; forum rates
Full fall program (seed+fert+lime)$80–180 / 1,000 sq ftCountBricks; premium-operator rates

Salon & barber

Metric2026 benchmarkSource
Booth rent as % of revenue (guideline)15–25%MTB guide synthesis
Booth rent, typical range$400–1,200+ / monthMTB guide synthesis
Commission split, new stylists keep40–50% (toward 60% with book)MTB guide synthesis

Retail

Rule2026 benchmarkSource
Keystone pricing100% markup = 50% marginMTB guide synthesis
Units needed after a 20% discount~+67% volume at 50% marginMTB guide (discount math)

Citing this page

If you quote a band, attribute it as shown in the Source column. "MTB guide synthesis" means the range was compiled from multiple industry discussions and operator reports in the linked guide — cleaning, post-construction, food cost, booth rent — rather than from a single named survey. Ranges move; this page is re-checked quarterly, last on September 2026.

Want the full database offline? The 2026 Pricing Benchmarks Database ($12) adds what this page can't: raw per-source numbers behind every band, six extra rows of snow-removal and painting depth, a filterable Excel workbook and free quarterly refreshes.

Run your own numbers

Every band above has a matching free calculator: cleaning estimates, pressure washing, window cleaning, junk removal, food cost, booth rent vs commission, snow removal, dumpster rental, tree removal, popcorn ceiling, dryer vent cleaning, mold remediation, attic insulation, painting estimates, mulch, and more on the all tools page.